Title: Sr Marketing Manager
Location: Tampa, FL (on-site)
Job Type: Full-Time / Exempt
About the Role: Curaleaf is seeking a dynamic Sr Marketing Communications Manager to lead brand-building initiatives and customer engagement strategies across Florida’s rapidly evolving cannabis market. This role is responsible for creating and executing multi-channel campaigns that drive awareness, ensure regulatory compliance, and elevate Curaleaf’s product positioning. By collaborating with cross-functional teams and leveraging data insights, the Marketing Communications Manager will refine tactical approaches to strengthen brand loyalty, grow market share, and enhance customer experiences.
If you are passionate about shaping the future of cannabis marketing, driving brand growth, and crafting impactful customer experiences, we encourage you to apply for this Florida Sr Marketing Communications Manager role at Curaleaf. Together, we’ll continue delivering best-in-class cannabis products while upholding our commitment to quality, wellness, and compliance.
What You’ll Do:
- Strategic Campaign Development:
- Design and implement state-wide marketing communications plans that align with Curaleaf’s brand voice and business objectives.
- Oversee integrated campaigns, including digital, social media, email, print, and in-store promotions, to drive consistent customer engagement.
- Regulatory Compliance:
- Ensure all marketing initiatives adhere to Florida’s cannabis laws and regulations, collaborating closely with legal teams to maintain compliance and uphold brand integrity.
- Cross-Functional Collaboration:
- Partner with sales, operations, product development, and retail teams to create cohesive messaging and seamless customer experiences.
- Coordinate with external agencies, designers, and copywriters to produce high-quality, on-brand assets and materials.
- Data-Driven Optimization:
- Leverage market research, consumer insights, and campaign analytics to iterate and refine marketing tactics.
- Track and report on key performance indicators (KPIs) such as customer acquisition, retention, and brand sentiment.
- Brand Positioning & Storytelling:
- Develop compelling brand narratives and content strategies that highlight product benefits, address consumer needs, and position Curaleaf as a trusted leader in the Florida cannabis market.
- Budget & Resource Management:
- Manage marketing budgets, prioritize projects based on ROI, and oversee relationships with vendors to optimize resource allocation.
What You’ll Bring:
- Education & Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 8+ years of professional experience in marketing, preferably in the retail, healthcare, or regulated industries. Cannabis experience is a plus.
- Regulatory Awareness:
- Familiarity with Florida cannabis regulations or a willingness to quickly learn and adapt communications strategies to remain compliant.
- Technical Skills:
- Proficiency with marketing tools such as CRM platforms, analytics dashboards, and project management software.
- Strong command of digital marketing channels (social media, email, paid advertising, content management).
- Communication & Collaboration:
- Excellent verbal and written communication skills, with the ability to translate insights and strategies into compelling storytelling.
- Demonstrated history of building effective partnerships with cross-functional teams.
- Analytical Mindset:
- Comfortable interpreting data to inform decisions, identify trends, and optimize campaigns for maximum impact and ROI.
- Adaptability & Initiative:
- Able to thrive in a fast-paced, evolving environment, taking initiative to solve challenges and seize opportunities.