Sr Director, Marketing (Vapes & Edibles)
CuraleafAt Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Sr Director, Marketing (Vapes & Edibles )
Location: Stamford, CT
Job Type: Exempt | Full-Time
About the Role:
The Senior Director of Marketing, Vapes and Edibles owns the strategy, P&L health, and end-to-end execution for a multi-brand vapes and edibles portfolio. This leader will tighten portfolio and brand roles, set insight-led positioning, and drive growth through world-class innovation, integrated marketing, and commercial excellence. The role requires a seasoned CPG brand operator who can balance creativity with rigorous financial management, connect brand building to retail conversion, and deliver sustainable distribution, velocity, penetration, and profitability in a highly regulated environment.
What You’ll Do:
- Develop portfolio strategy, brand positioning, and annual brand plans
- Lead innovation and renovation from concepting to launch
- Own communications strategy and creative briefs
- Translate brand plans into shopper, trade, and retail programs
- Integrate digital, CRM, and retail media into brand execution
- Co-own demand planning and optimize assortment/mix
- Manage brand budgets, P&Ls, and performance dashboards
- Ensure compliance with marketing regulations
- Build and lead a high-performing team and agency partners
Additional Details
- Travel: 25–40%
- Title, level, and compensation commensurate with experience
What You’ll Bring:
- 8–15+ years in CPG brand leadership, including P&L ownership
- Experience in regulated/premium categories (e.g., spirits, tobacco, OTC)
- Proven success in full-funnel marketing and retail conversion
- Strong financial acumen and innovation expertise
- Exceptional cross-functional influence and team leadership
- BA/BS required; MBA preferred
Even Better If:
- Experience in cannabis, alcohol, tobacco, or pharma
- Familiarity with brand health tracking, CRM, and retail media
- Comfort operating in complex, state-by-state environments
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.