Work Location
Ontario Office
We are looking for a dynamic and commercially savvy Senior Marketing Manager to lead our go-to-market strategies with a strong focus on trade execution and retail excellence. This role is critical in bridging brand strategy with in-market execution, ensuring our products win at the shelf and deliver exceptional consumer experiences across all retail channels.
SENIOR MARKETING MANAGER RESPONSIBILITIES
Trade Marketing & Retail Execution
- Develop and execute trade marketing strategies that drive in-store visibility, conversion, and share growth.
- Lead the planning and implementation of retail programs, promotions, and point-of-sale (POS) materials.
- Collaborate with sales teams and key retail partners to ensure flawless execution of brand initiatives in-store.
- Monitor and optimize trade spend to maximize ROI and retail impact.
- Analyze retail performance data and shopper insights to inform future strategies.
Integrated Marketing Planning
- Translate brand strategies into actionable marketing plans tailored to retail environments.
- Align cross-functional teams (sales, product, supply chain) to ensure cohesive execution.
- Manage product launches and seasonal campaigns across retail channels.
- Ensure compliance with Health Canada regulations and provincial distribution rules in all sales and marketing activities.
Leadership & Collaboration
- Lead and mentor a team of trade marketing specialists or coordinators.
- Serve as the key liaison between brand marketing and sales teams.
- Partner with external agencies and vendors to deliver high-impact retail activations.
Performance & Insights
- Track and report on key performance indicators (KPIs) including distribution, shelf presence, promotional effectiveness, and shopper engagement.
- Leverage data and insights to continuously improve trade marketing strategies.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or related field.
- 6+ years of experience in marketing, with at least 3 years in trade marketing or retail execution.
- Knowledge of the cannabis sector (major companies, stakeholders, business models, regulatory environment, etc.) is a strong asset.
- Proven success in driving brand performance in retail environments (grocery, mass, specialty, or convenience).
- Strong analytical skills and experience with retail data platforms (e.g., Nielsen, IRI, POS systems).
- Excellent project management, communication, and stakeholder engagement skills.
- Strong knowledge and proficiency with Microsoft Office programs.
- Ability to thrive in a fast-paced, cross-functional environment.
At the SNDL, we believe in creating products for those who need them. We do things the right way without ever cutting corners. Whether it’s medical or recreational, local or international, we’re pursuing meaningful extraction, formulation, product development and testing to bring purposeful cannabis to the people.