Regional Trade Marketing Manager - West

Job Summary:

Kiva is looking for a Regional Trade Marketing Manager to join our award-winning and industry-leading marketing and sales teams. They will own and execute trade marketing programming across priority states in the Western and Mid-Western regions (CA, NV, IL, MO, NM, AZ, OH), and are ideally located in California.

This role specializes in developing and implementing locally relevant trade marketing programming in partnership with the Sales team, Marketing team, and retail partners to grow the business. This includes initiatives such as — in-store activations, merchandising and display best practices, localized marketing strategy, budtender training, and account-specific activations — all aimed to drive revenue growth, velocity improvement, and margin impact.

The Kiva Regional Trade Marketing Manager is a member of the Marketing team, but will work closely with the Sales team and retail accounts on a daily basis, ensuring national brand alignment while maximizing local relevance and guidance for seamless execution of key trade initiatives. The role will cover multi-state oversight, travel, and consistent collaboration with Sales Leadership.

• You have a passion for driving results, an eye for detail, and strong project management skills with measurable outcomes; 
• You possess excellent interpersonal skills to build strong partnerships with internal and external stakeholders, including national MSOs and key partner account partners;
• You’re able to manage multiple tasks, juggle competing priorities, and deliver projects on time and within budget;
• You’re a proactive self-starter and able to work both independently and take direction; 
• You have strong communication, organizational, and analytical skills with experience presenting ideas to retailers, and results and recommendations to leadership;
• You have an understanding of the cannabis retail landscape or equivalent CPG industry with experience tailoring programming to premium brand positioning;

• Work cross functionally with Sales, Brand and Creative teams,  and directly with retailers to develop retail marketing programs for all Kiva brands, including new product launches, in-store merchandising, targeted outreach, and tailored retailer-specific programming;
• Guide the Sales team to ensure that Kiva shows up correctly in stores with best-in-class merchandising, programming that drives velocity, and tools that support sales execution;
• Work with the Creative and Brand Marketing teams to develop assets for retailer specific execution and ensure timely delivery;
• Build tailored marketing plans for your area to extend and localize national tentpole marketing campaigns and product launches;
• Develop and execute commercial plans with measurable growth targets, and work with the broader team to analyze results using sales and purchasing data, and report optimization opportunities;
• Assist in planning and execution of trade and consumer events, representing Kiva as the lead point of contact;
• Serve as the single point of contact for all trade marketing needs in your assigned states, aligning with Sales and Marketing priorities;
• Communicate regularly with teams to provide updates, set expectations, and share SOPs/processes;
• Recommend optimizations to display assets and retailer activations in your market, and work with the Marketing team to bring them to life;
• Develop and refine SOPs to ensure alignment, scalability, and efficiency across markets;
• Use day-to-day digital tools to manage marketing requests and needs,including Asana, Brandfolder, Canva, BI Dashboards, and more;
• Own the Trade Marketing budget for your markets, including planning, spend-to-plan tracking, and monthly reporting;

• 4+ years of Trade Marketing experience in cannabis, CPG, or alcohol
• Degree in marketing, business, or related field
• Experience working directly with retail accounts
• Excellent organization and communication skills with proven ability to present to internal leadership and external partners
• Must meet Kiva’s Motor Vehicle Requirements
• Sales experience a plus; demonstrated ability to partner closely with sales to drive programming effectiveness
• Salesforce experience a plus
• Ability to travel (up to 40% of time, depending on activities)
• Must be over 21+ years of age
• Multi-state trade marketing experience strongly preferred