Work Location
Wine & Beyond Deerfoot CityGeneral Manager – Wine and Beyond
Location: Calgary, Alberta
Employment Type: Full-Time | Liquor Retail Management
Company: SNDL Inc. | Wine and Beyond
About Wine and Beyond & SNDL
Wine and Beyond is part of the SNDL family—Canada’s largest private-sector liquor and cannabis retailer. With banners like Ace Liquor, Liquor Depot, Value Buds, and Spiritleaf, we’re known for great selection, expert service, and growing opportunities.
The Opportunity
We’re hiring a hands-on, results-driven General Manager to lead the team at our Deerfoot City location in Calgary, Alberta. In this high-impact role, you’ll manage a multi-million-dollar operation, lead a passionate retail team, and ensure an exceptional customer experience.
You’ll oversee everything from team development and financial performance to compliance, merchandising, and daily operations. If you’re a big-picture thinker who also thrives in the details, this role is for you.
Key Responsibilities
People Leadership:
Hire, train, coach, and inspire a high-performing retail team
Set clear priorities, lead team huddles, and conduct performance reviews
Build a culture of accountability and professional growth
Retail Operations:
Ensure compliance with all provincial liquor laws
Manage scheduling, payroll, merchandising, and daily operations
Maintain store cleanliness, presentation, and inventory accuracy
Sales & Customer Service:
Drive a sales-focused culture through education and customer engagement
Resolve customer concerns professionally and promptly
Lead by example in upselling and promoting exclusive labels
Financial Accountability:
Manage budgets, interpret P&Ls, and control labor/inventory costs
Monitor KPIs and lead action plans for improvement
Partner with Regional and District Managers on financial performance
What You Bring
Minimum 2 years of experience in a management role (liquor or retail strongly preferred)
3+ years in a big-box or high-volume retail environment
Proserve certification (or ability to obtain)
Post-secondary education an asset
Strong leadership, communication, and customer service skills
Ability to lift up to 50 lbs, work on your feet, and work flexible retail hours (evenings/weekends)
Passion for liquor industry knowledge (wine/beer/spirits certification is a bonus)
Why Join Us
Competitive salary and benefits
Staff discounts across all brands
Career advancement opportunities within SNDL
Product knowledge training & ongoing development
Incentives, contests, and team recognition
We thank all applicants for their interest, but only those selected for interviews will be contacted.
SNDL is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive workplace for all employees regardless of race, gender identity, orientation, age, ability, or background.