Brand Operations & Marketing Manager

Job Title: Brand Operations & Marketing Manager
Location: West Bloomfield, MI

About the Role
We are looking for a dynamic and strategic Brand Operations & Marketing Manager to take ownership of our multi-brand presence across diverse markets. This leader will not only drive operational excellence but also elevate brand visibility through innovative marketing strategies, project execution, and creative oversight. You’ll oversee field teams, manage cross-functional initiatives, and ensure every aspect of brand execution—sales growth, marketing, and in-market presence—runs seamlessly.

This is an opportunity to step into a high-impact leadership role where you’ll influence growth, strengthen market position, and build lasting brand recognition.

What You’ll Do

• Lead & Inspire: Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable success.

• Operational Excellence: Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints.

• Strategic Growth: Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines.

• Marketing Leadership: Collaborate with internal teams to design and roll out brand campaigns, manage promotional calendars, and ensure field marketing aligns with overall brand vision.

• Creative Oversight: Provide direction for minor graphic design projects, branded assets, and promotional materials to maintain consistency and quality across channels.

• Data-Driven Insights: Utilize CRM data, sales reports, and market analysis to forecast trends, identify opportunities, and track ROI on marketing initiatives.

• Relationship Management: Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize impact in the marketplace.

• Project Management: Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and goals are met.

What You Bring

• Bachelor’s degree in Marketing, Business, or related field.

• 7+ years of progressive experience in brand management, operations, or marketing leadership.

• Demonstrated success overseeing multi-market teams and driving growth initiatives.

• Strong background in both operational oversight and strategic marketing execution.

• Working knowledge of CRM systems and data analysis for decision-making.

• Hands-on experience in managing creative projects or minor graphic design assets (Adobe Suite, Canva, etc. preferred).

• Excellent leadership, communication, and project management skills.

• Willingness to travel as needed to support teams and brand activations.

Why Join Us?

• Competitive base salary with quarterly performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunity to shape and grow multiple brands in expanding markets.

• A collaborative environment where your operational expertise and creative input are valued equally.